June 27th, 2020
When marketing Palos Verdes luxury homes, is correct grammar important?
A recent study by Grammarly, an online resource website claiming they are “…The World’s Best Grammar Checker…”, observed that for listings priced at $1 million and up sold faster and had a better chance for selling above list price as compared to other listings. The study was conducted reviewing 106,850 listings across 52 metro areas in 2013. Whether or not Palos Verdes homes were included in this study, I don’t know; however, it is only common sense to conclude Palos Verdes luxury homes certainly fit in this category. The median price of Palos Verdes homes sold in the last 6 months was $1,330,000, and that certainly qualifies by the study’s definition of “$1 million and up”.
Marketing Palos Verdes Luxury Homes
The article stated, “…On the flip side, listings riddled with technical errors—misspellings, incorrect homonyms, incomplete sentences, among others—log the most median days on the market before selling and have the lowest percentage of homes that sell over list price. The analysis, conducted by Redfin, a national real estate brokerage, and Grammarly, an online proofreading application, examined spelling errors and other grammatical red flags in 106,850 luxury listings in 52 metro areas in 2013…”
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My own observations of listings confirms this on a visceral basis. While pictures are the paramount factor in how many looks Palos Verdes Luxury Homes get, the marginal increase in attention achieved by a talented “word-smith” can really make the difference with buyers.
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